During a 45 min-long lunch webinar, we will join three Climate Pact Ambassadors, Andrea Sbarbaro, Joost Brinkman & Rémi ter Haar, to take a closer look at the topic of advertising for fossil fuels. They will explain how they have been successful in their campaigns in local and national politics. From Amsterdam and Sydney to Stockholm: cities are banning advertising for fossil fuels. The webinar will provide you with practical tips and suggestions so that you can start your own campaign to ban fossil fuel advertising in your city! During the meeting there will also be a deep dive into the scientific sources that are already available that prove a fossil ad ban is essential.
- Andrea Sbarbaro is president of Cittadini Sostenibili and has been campaigning for a ban on fossil fuel advertising in Italy for the past few years. In February, the city of Florence voted in favour of a ban on fossil fuel advertising in outdoor spaces, and hopefully more Italian cities will follow suit soon.
- Joost Brinkman is chair of the Glorious Glacier Ride and Fossil Free Cycling, cycling across the Alps to show the dire state they are in as a result of climate change. In every city, he advocated for an end to fossil fuel advertising, as it accelerates the disappearance of glaciers.
- Rémi ter Haar is a legal campaigner and participated in the campaign for a ban on fossil fuel advertising in the Netherlands, where 17 cities have already voted in favour of such a ban. Most recently the city of Amsterdam voted to ban fossil fuel and meat advertising in outdoor spaces. She was also part of the successful legal case in The Hague about the ban on fossil fuel advertising.
In addition, we will ask participants to join forces and speak out in favour of a ban on fossil fuel advertising and join our call to action, as well as share an online petition.
- climate change policy | sustainable development | green economy | public awareness campaign
- Tuesday 17 March 2026, 12:00 - 12:45 (CET)
- Brussels, Belgium
- Event type
- Climate Action Days
- Event format
- Online
Practical information
- When
- Tuesday 17 March 2026, 12:00 - 12:45 (CET)
- Where
- BrusselsBrussels, Belgium
- Languages
- English
- Organisers
- Reclame Fossielvrij
- Website
- More information
Description
Just as tobacco advertising was banned to protect lives, it is time to ban advertising for fossil fuels to prevent the climate crisis from escalating
