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European Climate Pact

Toolkit for the development of materials and activities for children aged 5-18

The aim of this Toolkit is to support outreach to 5-18 year-olds by tailoring materials for this target audience, depending on their EU information, presentation and learning needs.

The Toolkit provides guidance regarding the information needs, preferred communication channels and types of materials of different segments of children aged 5-18. It outlines key characteristics and needs of the main segments of 5-18 year-olds, including:

  • Demographic data impacting the differences in learning about the EU in the Member States, particular the needs of children from migration backgrounds.
  • Socio-economic factors e.g., rural versus urban environments, young people not in education, children at risk of social exclusion or poverty.
  • Interests and specific needs of children with various physical, mental, intellectual, or sensory impairments and/or difficulties.

The document is composed of two parts:

  • The main steps of an outreach strategy to guide author services through the recommended steps on the design, development and distribution of their materials for 5-18 year olds; and
  • The Toolkit for the development of materials and activities for children aged 5-18 with practical information on how to reach and engage with different segments of children.

Publication Date: 25 June 2021

AuthorDirectorate-General for Communication


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