The Toolkit provides guidance regarding the information needs, preferred communication channels and types of materials of different segments of children aged 5-18. It outlines key characteristics and needs of the main segments of 5-18 year-olds, including:
- Demographic data impacting the differences in learning about the EU in the Member States, particular the needs of children from migration backgrounds.
- Socio-economic factors e.g., rural versus urban environments, young people not in education, children at risk of social exclusion or poverty.
- Interests and specific needs of children with various physical, mental, intellectual, or sensory impairments and/or difficulties.
The document is composed of two parts:
- The main steps of an outreach strategy to guide author services through the recommended steps on the design, development and distribution of their materials for 5-18 year olds; and
- The Toolkit for the development of materials and activities for children aged 5-18 with practical information on how to reach and engage with different segments of children.
Publication Date: 25 June 2021
Author: Directorate-General for Communication
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