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European Climate Pact

Guide against greenwashing

Unsure how your company can stand up for climate or whether a company is sincere in its climate actions? This guide lists ten best practices to avoid greenwashing in corporate communications. 

The Guide Against Greenwashing is a comprehensive and easy to understand list of criteria of "to NOT dos" to avoid Greenwashing in the private sector.  

The guide can help companies, but also be a very informative resource for everyone interested in getting guidance on how to spot greenwashing. It was published in Norway by the organisations Skift - Climate Business Leaders, Zero, Future in our hands and WWF Norway.  

The guide defines greenwashing as a term that applies the UN’s 17 Sustainable Development Goals. The guide is not a set of laws, but rather a tool to help businesses avoid greenwashing. Businesses are encouraged to sign, and do their best to adhere to the principles of the guide.

Author: Skift - Business Climate Leaders, Zero, Future in our hands and WWF Norway.


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