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European Climate Pact
Pact Ambassador for Belgium

Laurie Salden

Laurie Salden
Thematic areas
  • circular economy / sustainable consumption
  • climate education & awareness raising
  • green areas: flora, biodiversity
  • green skills
  • sustainable food
  • zero pollution
Country
  • Belgium

Contact

Responsibilities

I'm a mother of two, a botanist and an agricultural engineer. Ecology and living beings have always played a central role in my life. The catalyst for my commitment to sustainability was my professional experience in heavy industry, where I worked in waste recovering. My interest in sustainability led me to Decathlon, where I was able to start from scratch to raise awareness among teams, customers and the general public, as well as develop new processes to make rental, second life and repair accessible to the many and profitable for the company.

With our Veggie Association, we want to influence citizens by showing them

- Individual responsibility counts,

- With the food on your plate you can have an impact on the world!

- Change comes through inspiration, not fear and blame.

- Change is sometimes easier than we think.

- The exponential curve of a virtuous circle is just as powerful as a vicious circle.

- Many people are ready for change.

- United we stand, divided we fall!