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European Climate Pact
Report

Sell the Sizzle

Sell The Sizzle sets out the formula for compelling climate messages that actually change attitudes and behaviours. ​

Details

Publication date
12 January 2024
Author
Futerra
I am a(n)
  • Citizen
  • Organisation (local and national authorities)
  • Pact community (member)
I want to know how to
  • Inspire others to take climate action
I am interested in
  • Climate science
  • Countering disinformation

Description

This seminal report on climate communication is now required reading for sustainability students and practitioners across the world. Based on depth research for the UK Government in 2011, Sell The Sizzle sets out the formula for compelling climate messages that actually change attitudes and behaviours. ​

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Publication_Sell the Sizzle

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12 JANUARY 2024
Sell the Sizzle