Sustainable EU tourism – Shaping the tourism of tomorrow: Identifying key challenges and best practices

‘Sustainable EU tourism – Shaping the tourism of tomorrow’ takes a deep dive into 31 challenges facing Europe’s tourism sector – from climate change impacts and biodiversity loss to overtourism and seasonality. Drawing on research and insights from over 100 tourism professionals, it paints a comprehensive picture of where the sector stands today. 

It’s also loaded with solutions. The report features 50 real-life best practices from destinations across Europe – urban, coastal, rural, mountain and island – showcasing innovative approaches to climate action, digital transformation, community engagement and sustainable economic development. Each case study is presented in a practical factsheet format, making it easy to explore ideas you can adapt in your own work. 

Whether you’re shaping policy or working on the ground, you’ll find plenty here to inspire practical ideas for greener, fairer and more resilient tourism.